Demand Management: Justifying the ROI

Published: March 11, 2009, 3 p.m.

Demand management promises the next generation of supply chain forecasting, however it can be a complex initiative involving a cascade of changes in jobs, organizational structure, and communications within and outside the enterprise. Is such an initiative worth it? How hard will it be, to get it right the first time?

Guest 1: Ashwin Rangan, Former CIO, WaI-Mart

Guest Bio: https://www.ciotalknetwork.com/contributor/ashwin-rangan/

Guest 2: Tim Payne, Research Director, Gartner, Inc.

Guest Bio: https://www.ciotalknetwork.com/contributor/tim-payne/

Guest 3: Simon Ellis, Practice Director, Supply Chain Strategies, IDC

Guest Bio: https://www.ciotalknetwork.com/contributor/tim-payne/

Guest 4: Larry Lapide, Ph.D., Research Director, Demand Management Solutions Group Director, Demand Management, MIT Center, Transportation & Logistics

Guest Bio: https://www.ciotalknetwork.com/contributor/larry-lapide/

More on this Episode: https://www.ciotalknetwork.com/demand-management-justifying-the-roi/

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