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Do you know your customer\u2014like, really know them? Do you know them so well they feel like you\u2019re best friends? If you don\u2019t, you\u2019ll never be able to connect with them and build trust with them. You will also waste a lot of time trying to figure out what to say and what to create because you don\u2019t know who you\u2019re creating for. In this episode, Christy shares tactical ways to get to know your customer so you can build trust with your audience and help them\u2014which is what business is all about anyway! Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!\n\xa0\nHelpful resources:\nPersona template at christywright.com/persona\nChristy\u2019s Amazon storefront at http://tinyurl.com/5evemts9\n\xa0\n\xa0\n\xa0\nRecurring Links:\nMusic via:\xa0 https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/