BROADCASTS.com

Published: Jan. 1, 2018, 6 a.m.

056 | A slightly different episode as it consists of a coaching call between Alan Donegan from the PopUp Business school and Tallis, who wishes to grow her business and make it profitable.

In this episode we cover:

\u2022 First episode the year: coaching call
\u2022 Call between Alan Donegan and Tallis on her new business idea
\u2022 Alan will walk her through ideas to grow her business
\u2022 Tallis\u2019 business: dance classes for people with Parkinson\u2019s disease
\u2022 Reasons why dance classes work
\u2022 Defining who are the customers
\u2022 Defining who would fund the business
\u2022 Planning out Tallis\u2019 business model
\u2022 Alan\u2019s advice to find funding using examples
\u2022 How to use reports as a pitch for funding
\u2022 Alan\u2019s tips: finding social value, building an email list, scaling the system
\u2022 How to show that the business idea works
\u2022 The importance in adding value to people who fund the business
\u2022 Where to start with PR
\u2022 The branding process
\u2022 The importance of having a website
\u2022 How ChooseFI will check in every so often
\u2022 Why and how Talis will start the business frugally
\u2022 The importance of being very clear who your customer is and how you can help them
\u2022 How FI helps us become entrepreneurs\u2028

Alan\u2019s key questions:

\u2022 Who\u2019s the customer?
\u2022 Who\u2019s going to fund your business?
\u2022 What proof do you have that your business works?
\u2022 What makes your business different to other similar ones?
\u2022 Don\u2019t sell workshops to people without money
\u2022 Sell to people who have the same desire to fix the problem as you
\u2022 How can you give back to the institution/company funding you?
\u2022 Use a report/survey as data to support your business
\u2022 What social good does your business achieve?
\u2022 How could you measure whether the idea works?
\u2022 Build credibility by involving other people\u2019s stories
\u2022 Build a list of contacts of your possible customers
\u2022 How will you brand your business?
\u2022 How can you minimize the cost?
\u2022 Are you clear on who your customer is and how you\u2019re helping them?\u2028

Links from the show:

\u2022 Episode 30: The Unspoken Lever of FI
\u2022 Alan Donegan from the PopUp Business School\u2028

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