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50 - Customer Lifetime Value (Blogs on Tape)
Blogs on Tape - Popular articles from our blog presented in a format for audio learners and busy professionals.
As an online merchant, your business depends on growing your customer base. But before you invest in market research, ad campaigns, promotions, affiliate partnerships, and other marketing, your first step should be calculating how much is reasonable to spend on acquiring each new buyer.
Original Article read by Georg Turner