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Some new research caught recently our attention because it reinforces and expands on a concept that we introduced about 6 months ago in our episode on the Law of Subtraction. When we recorded that, we weren\u2019t aware that our so-called \u201claw of subtraction\u201d had been studied by University of Virginia professor Leidy Klotz. In this episode, we explore some of that research and how we can use this insight to create better solutions to our challenges.

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