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\\u201cI flew to West Texas and bought corn crops from those farmers so that I could get the best deal that we could and get the best return on my\\u2014on\\xa0our\\u2014invested dollars,\\u201d explains Euteneuer, a seasoned finance leader who has to date occupied the CFO office at more than a half dozen companies, including hefty brands such as Mattel, Sprint, Sirius XM Radio and Comcast.

Still, it\\u2019s Euteneuer\\u2019s trip to West Texas that comes to mind when he\\u2019s asked what experiences best prepared him for a finance leadership role.

Reflecting on his encounters with the Texas farmers, Euteneuer observes, \\u201cIt was the type of experience that you don\\u2019t typically get in an accounting department.\\u201d

The company\\u2019s small size, Euteneuer says, gave him the opportunity to take on more responsibility, which quickly allowed him to step into a chief operating officer role.

\\u201cIt was like doing a practical MBA, inasmuch as we were building a company from scratch,\\u201d recalls Euteneuer, who adds that during his COO tenure, the company\\u2019s customer base began to spread across the western United States, which required the company to add greater capacity to its Phoenix and Minneapolis hubs.

Says Euteneuer: \\u201cI learned how to get chips and salsa onto every store shelf west of the Mississippi.\\u201d - Jack Sweeney

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