691: Get Out of the Weeds | Rob Krolik, Partner, Burst Capital (CFO emeritus)

Published: April 14, 2021, 11 a.m.

When Rob Krolik agreed to join us for a CFO (emeritus) episode, we expected to hear about the successful business turnaround chapter that he added to his finance resume while CFO at Move.com. We also anticipated learning about his years at Yelp, where\u2014back in 2011, as the firm\u2019s new CFO\u2014he was credited with helping to lead one of the year\u2019s most successful IPOs.

While Krolik was only too happy to share a few thoughts regarding both of these chapters, he also reflected on a place in time about which we never expected to hear\u2014namely, when a speech delivered by the outgoing president of his international youth group turned out to be plagiarized and in fact a word-for-word copy of an address given by another retiring president a number of years earlier.

\u201cIt was a very moving speech and I had put the guy up on a pedestal, so it taught me not to put anyone up there again,\u201d explains Krolik, who notes that this experience from his teen years led him to enter the professional world with a self-mandate to treat people as individuals.

\u201cIt actually allowed me to treat people equally at the different jobs I\u2019ve had. Whether it was a CEO or COO or the lowest-level accountant, they were going to be treated all the same,\u201d he continues.

Still, Krolik\u2019s egalitarian aspirations have not stifled his willingness to offer generous praise to past mentors and bosses alike, among whom is counted finance executive Robert Swan, the former CFO of eBay (and more recently Intel CEO), who is allotted perhaps the lion\u2019s share of Krolik\u2019s kudos.

\u201cHe was able to explain things in a way that made sense to everyone in the room and not just the tech people and not just the finance and accounting people,\u201d recalls Krolik, who joined eBay after the firm acquired Shopping.com, where Krolik had served in his first CFO role.

Krolik would stay on at eBay as a vice president of finance for another 3 years before entering the CFO office at Move.com.\xa0\u2013Jack Sweeney


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