BROADCASTS.com

Years from now when Katherine Edenbach looks back on her CFO career, 2019 might be remembered as a pendulum year \u2013 or a year when her priorities as finance leader swung from growth to profitability.

\u201cSmaller companies are much more focused on revenue and revenue growth, which is very important, but we need to drive a lot more reporting around our profitability, and more understanding on that side,\u201d explains Edenbach, whose finance team appears poised to administer a dose of investigative medicine to Certify\u2019s organization. \u201cWe want to drive more robust reporting to focus on different areas of the company and dig into product profitability to get a better feel for different profitability levels.\u201d\xa0

NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).