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A Chief Story Officer\\u2019s Legacy

Given that finance executives are the top number-crunchers in the organization, it\\u2019s fascinating to hear Traction on Demand CFO Corinne Hua describe people, conversations, and narratives as crucial factors in her strategic calculations at her consulting and software development firm. Hua views her function\\u2019s primary role as crafting a compelling story around the company\\u2019s financial results. Her team\\u2019s success in doing so has resulted in some interesting assignments, such as leading an effort to assess and rebalance the pace of hiring within an industry where new hires\\u2014consultants who produce billable hours\\u2014help to drive top-line revenue. The finance group's data-driven detective work produced three metrics that the business now monitors to ensure that the pace of hiring supports revenue growth objectives without negatively affecting organizational collaborations or workplace culture. The work marked a \\u201cgreat moment for us to act strategically\\u201d outside of traditional corporate finance boundaries, Hua reports, while helping each hiring manager throughout the entire organization to make better decisions.