Podcasts Business Investing Capital Allocators – Inside the Institutional Investment Industry Kip McDaniel How to Get an Allocators Attention (Capital Allocators, EP.115)

Kip McDaniel How to Get an Allocators Attention (Capital Allocators, EP.115)

Published: Dec. 9, 2019, 10:30 a.m.

Kip McDaniel is the Chief Content Officer and Editor-in-Chief at Institutional Investor.\xa0 In the early days of Capital Allocators, Kip joined me to share his insights about the CIOs he covers as a journalist. You can find that show in the feed right after this one.

This time, we got together to talk about II\u2019s business and the lessons he\u2019s learned in producing content for allocators.\xa0 We cover the four key characteristics of a well-written story, the increasing use of PR firms by asset managers, and the essential importance and tricks of the trade of effectively packaging content. Kip stays true to his roots as a storyteller and offers a few great ones here again.

On the intro, I recorded Please enjoy twice - use the second one (Please enjoy my second conversation with Kip McDaniel)

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