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Jennifer Prosek is the founder and CEO of Prosek Partners, a leading marketing and communications firm that for 30 years has helped the world\u2019s top brands navigate what comes next. In asset management, Prosek\u2019s clients oversee $60 trillion and comprise a who\u2019s who in private and public markets. Jen is a popular past guest on this show from her first appearance five years ago and second when she shared her thoughts on navigating the pandemic.

Our conversation updates Jen\u2019s thoughts on the emerging market of branding in the private markets, the importance of nailing the narrative, power of convening, maximizing value at conferences, and identifying talent. We discuss her thoughts on the trends driving capital flows and some great Jen-isms from her LinkedIn newsletter called Leading in Volatile Times.

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