Podcasts Business Investing Capital Allocators – Inside the Institutional Investment Industry Jen Prosek Branding an Asset Management Firm (Capital Allocators, EP.81)

Jen Prosek Branding an Asset Management Firm (Capital Allocators, EP.81)

Published: Jan. 7, 2019, 10:30 a.m.

Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London,\xa0Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies.\xa0 The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. \xa0Jen is also a two-time author.\xa0

Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding.\xa0 We then turn to some of Jen\u2019s fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of \u2018Just Ask\u2019, behave with humanity, and not thinking in black and white.

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