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Winning at any cost is a wink and a nod to doing\xa0whatever\xa0it takes to get the job done. It speaks to a work ethic that encourages persistence and creativity.But as Alec Burlakoff experienced firsthand, it can also cause people to lose sight of right and wrong. His is the case of a sales super star who ended up pleading guilty to a criminal conspiracy charges, landing a 26 month jail sentence along with an order of restitution.His is a cautionary tale of how winning at any cost can lead good people to do bad things.What You\u2019ll Discover About Winning at Any Cost:* How messages received while growing up create a winning at any cost mindset\xa0* How incentive structures promote winning at any cost* Why poor corporate governance and regulatory compliance practices are complicit in bending the rules* Why winning at any cost is more expensive than most realize* And much more.Guest: Alec BurlakoffAlec Burlakoff in his own words:WHO AM I: I bring value to any sales organization. Why? Because I\u2019ve spearheaded sales teams that generated more than $3 billion in sales. Besides leading sales teams for Fortune 500 companies, I was the senior VP of sales for Insys Pharmaceuticals. I collaborated with the CEO to build a salesforce for the medical profession. We inappropriately incentivized doctors to write more than $1 billion worth of prescriptions. I\u2019ve also pleaded guilty to federal charges \u2013and I want to be entirely up front about that. I\u2019ve learned from that experience.WHAT I DO: I create training and compliance systems for sales professionals. I work with startups and large organizations. I assess markets, create strategies, and identify risks that could put companies in the crosshairs of authorities.I help organizations identify the essential \u201cWhat\u2019s-in-it-for-me\u201d question that buyers inevitably ask. Every sale is like a chess match. We need critical thinking skills, knowing when to make sacrifices so that we can position ourselves for the longer-term vision. Balance is at the core of each lesson I teach. Together, we can accelerate sales without compromising integrity. Systems I create teach mental athleticism\u2014without violating any regulations.WHY IT WORKS: I\u2019m 100% authentic and transparent, keeping policies safe. We\u2019ll improve company-wide performance, partnering to create value for groups and individuals.WHAT MAKES ME DIFFERENT: Profound attention from federal authorities and the judicial system have made me wiser. I\u2019m an invaluable asset to any organization because of that experience. My expertise will help your team succeed in the short term, and also ensure your company is built to last.Related Resources:If you liked this interview, you might also enjoy our other\xa0Risk Management and Law\xa0episodes.Contact Alex and connect with him on\xa0LinkedIn.\xa0Check out his book:\xa0Selling: Hard Lessons LearnSchedule a\xa0FREE consult\xa0 with Alec