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Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing.
If you\u2019re frustrated because you paid a lot of money for a beautiful website that\u2019s not bringing in any business, you\u2019re going to love today\u2019s guest.\xa0She\u2019s Internet marketing guru and author of Marketing Espionage, Heather Lutze.\xa0
WHAT YOU'LL DISCOVER ABOUT FINDABILITY:\xa0

* Why your unique selling proposition is the enemy of findability.


* The most important thing non-techies need to know about search engine marketing.


* 3 ways to evaluate why your website has no traffic.


* Free online tools that can help you create a findability strategy for your website.


* Why findability is more important than a beautiful website.


* How findability is the intersection of marketing and search engine marketing.


* What to look for when hiring a website developer.


* And MUCH more.

GUEST:

Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies improve their results and increase sales through paid search and organic search optimization.
She is a nationally recognized Internet marketing speaker and consultant on search strategies with more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing.
She\u2019s also has a fabulous startup story.
She broke free from corporate \u201ccubicle\u201d farm jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer. She then built that dream into a multimillion dollar Denver SEM company\u2014the Findability Group.
Now before you think Heather is just another search engine guru wannabe, think again.
Heather has serious skills.
She spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London.
And yes, Heather has even been on Oprah.
RELATED RESOURCES:
Contact Heather and connect with her on LinkedIn, Facebook, and\xa0Twitter.