Developing physical strength to enhance your mental strength with Matthew Shiver

Published: Sept. 15, 2021, noon

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After wrapping up school at Duke University in 2019, I joined forces with Made 2 Move PT, a cash-based PT practice in Charleston, SC.  While practicing as a Physical Therapist, I started a company with a few partners called "Effective Fitness".  We provide daily health and wellness programs to first responders. It started as a side hustle and turned into a full-time position. Over a 1 year period, we 10x'd and we now work with over 1,150 active first responders across the world.  My role in the company is to lead the day to day operations, create and implement our digital marketing strategy, and be a resource for all our members.  Outside of leading Effective Fitness, I assist small businesses in creating systems and strategies to grow their company to new levels using digital marketing stragegies.  

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