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I'm a strong-willed Designer with a Cognitive Psychology and Computer Science background and an extensive creative, managerial, and operational knowledge. \n\nThrough my passion for design and empathy for others, I inspire smart creative professionals to conceive and develop delightful and meaningful experiences.\n\nWith 20 years of experience in UX-UI and product design field, in the past 10 years I have been leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.\n\nI bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management and marketing sensibility to my teams and my projects.\n\nI am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.\n\nhttp://www.andreapicchi.it\nhttps://twitter.com/andreapicchi