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In this episode, Dr. Amber Selking speaks with Tim O'Connor, creative and brand program director for Fighting Irish Media at Notre Dame. Tim shares how his word of 2021 - elegance - helps him strip away the noise to create new value. He also talks about the importance of branding, what he thinks is Notre Dame\u2019s brand and how to balance a large brand like Norte Dame with your personal brand.

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About Building Championship Mindsets

Welcome to \u201cBuilding Championship Mindsets. | the Podcast!\u201d From the LockerRoom to the BoardRoom, our purpose is to help individuals, teams, and organizations understand and leverage the power of Mindset and Leadership to drive results and achieve sustainable performance excellence.\xa0

Selking Performance Group serves as the Mental Performance Consultant for Head Coach Brian Kelly and the Notre Dame Football team, and does speaking and training for sports teams and business organizations around the globe. She is the Vice President of Leadership & Culture Development at Lippert Components, Inc., a publicly-traded manufacturing company whose corporate vision is to change the model of work, demonstrating that business can and should Be a Force for Good in our world.

Dr. Selking has also served as an adjunct professor in the Mendoza College of Business at the University of Notre Dame, where she taught Strategic Human Resource Management at the undergraduate and graduate levels. Dr. Selking received her PhD in Applied Sport Psychology from the University of Missouri under Dr. Rick McGuire, her master\u2019s degree in Sport and Performance Psychology from the University of Denver, and her bachelor\u2019s degree in Management Consulting from the University of Notre Dame. At ND, Amber played soccer for the Fighting Irish before injury ended her career, after which she founded Notre Dame Christian Athletes (NDCA) in the ND Athletic Department. She currently resides in South Bend, Indiana, with her husband, Aaron, and their Doberman Pinscher, Rockne.

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Championship Mindset Training | MidWeek Mental Rep

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• What is one thing or skill you do everyday? Use personal discipline to constantly refine it.

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STANDOUT QUOTES

• \u201cI also say that brand is sort of a mask that you put between that set of emotions and the real world, and the more genuine you are as an organization, the more that mask looks just like your actual face.\u201d -Tim O'Connor [08:53]
• \u201cThe more complexity you add to anything, the more likely you\u2019ll make it that it will fail or break.\u201d -Tim O'Connor [19:13]
• \u201cIt\u2019s so fun to hear you share these things that why the brand is so important and how powerful it can be, not only for internal alignment but for external expression.\u201d -Dr. Amber Selking [22:22]
• \u201cA really well organized brand will present a cohesive message as much as they can so that if someone has that crossing over into a lifelong fan moment, why wouldn\u2019t we want to do that? Aren\u2019t we stronger with that person on the bus than off of it? Why would we want them to build an awesome positive connection with the wrong color or the wrong mark? It doesn\u2019t make sense.\u201d -Tim O'Connor [30:44]

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