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Meet power siblings, John Nelson and Laura Nelson, the mysterious makers behind Seed Beauty, a beauty incubator that\\u2019s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

In today\\u2019s episode, we visit Seed Beauty\\u2019s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody\\u2019s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene\\u2019s fave Super Shock Shadows from ColourPop \\u2013 gorgeous cream-to-powder pigments that sell for just $6 bucks.

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be \\u2013 pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you\\u2019ll hear some hints on what this industry power player has cooking up next.

As always, drop us a line in our private Facebook chatroom or shoot us a DM on Instagram \\u2013 we love hearing from you! Or call us and leave us a voicemail: 1-844-227-0303

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Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast!\\xa0

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The Nue Co:
You can try all the products available from The Nue Co. including their products for gut health, stress and sleep with 20% off using code BEAUTY.\\xa0

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Nutrafol:

Nutrafol is a 100% drug-free oral supplement that\\u2019s clinically shown to improve hairgrowth and thickness with less shedding, through all stages of life. You can grow thicker, healthier hair AND support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 OFF your first month\\u2019s subscription\\xa0

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Skillshare:
Skillshare an online learning community that offers membership with meaning. Explore your creativity at Skillshare.com/BEAUTY and get a free trial of Premium Membership.\\xa0

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Barefoot Scientist:
Barefoot Scientist products are specifically formulated for the unique needs of your feet. Our listeners get an exclusive 20% off their first order at barefootscientist.com using code: BEAUTY

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\\u2028

For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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Produced by Dear Media.\\xa0

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