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Welcome to our milestone, 100th episode!! Can you believe?! Our baby girl\u2019s a centenarian already. Today we\u2019re harkening back to our origins with an epic #foundersrule tale, featuring a brand leading the future of beauty as we enter a new decade. Meet John and Laura Nelson, the siblings behind Seed Beauty, a beauty incubator that\u2019s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

In today\u2019s episode, we visit Seed Beauty\u2019s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody\u2019s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene\u2019s fave Super Shock Shadows from ColourPop \u2013 gorgeous cream-to-powder pigments that sell for just $6 bucks.

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be \u2013 pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you\u2019ll hear some hints on what this industry power player has cooking up next.

As always, drop us a line in our private Facebook chatroom or shoot us a DM on Instagram \u2013 we love hearing from you! Or call us and leave us a voicemail: 1-844-227-0303

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Thanks to this week\u2019s show partners \u2013 support us by supporting them!\xa0

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Sephora\xa0

Did you know stress affects your skin? It can cause dryness, signs of aging, and redness. The good news? Sephora\u2019s got solutions! Quench dryness with top skincare picks from Drunk Elephant, Tatcha, and Barbara Sturm. Target signs of aging with Fresh and Dr. Dennis Gross. Calm redness with Laneige. Get the skin-saving lineup, only at Sephora \u2013 online and in-store now.\xa0

No\xe9mie Jewellery
If you\u2019re looking for quality fine jewelry made to last a lifetime from a luxury brand you can trust, it\u2019s Noe\u0301mie. Go to hellonoemie.com/BREAKINGBEAUTY to see their collections and get $50 your first purchase with promo code BEAUTY. You can personalize with engravings, and even order custom designs.\xa0

Ancient Nutrition
Ancient Nutrition\u2019s Multi Collagen Protein helps support healthy skin and nails, along with a healthy gut and joint health. You can get $10 off right now at www.AncientNutrition.com, when you use the promo code \u201cBEAUTY.\u201d\xa0

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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Produced by Dear Media.\xa0

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