Meet the Glossier Alum bringing skin-first-cosmetics to melanin-rich complexions, Ami Cole Founder Diarrha NDiaye

Published: May 26, 2021, 7 a.m.

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Today we\\u2019re welcoming Diarrha N\\u2019Diaye, founder of the hotly anticipated Ami Col\\xe9, a new, eco-friendly beauty range born in Harlem, inspired by Senegal. Hailed as \\u201cNo Makeup Makeup for Melanin-Rich Skin\\u201d by Women\\u2019s Wear Daily, Ami Col\\xe9 is about celebrating \\u2013 rather than covering up \\u2013 dark skin tones. Launched just last week, the indie start-up has attracted investors like Hannah Bronfman and Versed Skincare\\u2019s Katherine Power, while Katie Jane Hughes and Emily Weiss are already singing its praises on Instagram.

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Tune in as Diarrha N\\u2019Diaye recalls rising through the ranks at L\\u2019Or\\xe9al Paris and Glossier before cultivating her own beauty line, crowd-sourced from a BIPOC community of 400 over three years. Plus, we chat about self-acceptance, representation in the beauty industry, the challenges of launching during a global pandemic and the gap that still exists to get brands like Ami Col\\xe9 to market. Finally, find out how Diarrha plans to take Ami Col\\xe9 beyond beauty, creating a community where women of colour are free to exhale.

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Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter, join our private Facebook group\\u2028\\u2028, or give us a call and leave us a voicemail at 1-844-227-0302.\\xa0 For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\\u2028

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