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For our very last founder episode of the year, we\u2019ve brought in the big guns! It\u2019s serial entrepreneur Katherine Power, co-founder of Who What Wear, its spin-off line of street style-inspired fashion, a multitude of media brands and most topping our beauty minds, Versed Skincare. Total estimated value? $100 million dollars. (It\u2019s safe to say we\u2019re taking notes on how to kill it in business, folks.) EXCLUSIVE SCOOP ALERT: Katherine tells us about her newly announced next enterprise, an exciting line of colour cosmetics, called Merit Beauty!!

First, find out why TikTok beauty influencer of the year, Skincare By Hyram, is calling Versed the next CeraVe when it comes to drugstore skincare. We\u2019ll share our personal favourites that we stock up on at Target, while Katherine fills us in on the SEO secret that drove some of the brand\u2019s top-selling SKUs. Plus, how can they possibly make this \u201cclean\u201d skincare line so affordable? We get the answers to that question, too. Finally, stay tuned until the end to hear the official reveal on Merit makeup, including the celebrity who\u2019s already had it in her hot little hands.

Psst! Follow our Instagram to see video footage from our chat, along with details on an exclusive contest we\u2019ll be offering with both Versed and Merit. And don\u2019t forget to drop us a comment to let us know what you think of the episode!

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Join our private Facebook group\u2028\u2028, or give us a call and leave us a voicemail at 1-844-227-0302.\xa0

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For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

Produced by Dear Media Studio

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