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It\u2019s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that\u2019s like \u201csilk-in-a-bottle.\u201d\xa0\xa0

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In today\u2019s episode we find out:

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• What K18 is, how it works and why the technology is like \u201cRetinol for your hair.\u201d
• What makes K18 different from other bond builders like Olaplex
• How to work K18 into your haircare routine, including for curly hair types
• Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!)
• How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18
• What the founders have up their sleeve next
  
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*Exciting news - we\u2019re doing a giveaway of K18. Follow us on TikTok an Instagram where we will reveal more details soon!\xa0

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Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.\xa0

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!\xa0

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BetterHelp

BetterHelp online therapy offers video, phone, and even live chat-only therapy sessions. Our listeners get 10% off their first month at BetterHelp.com/BEAUTY.

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Nutrafol

You can grow thicker, healthier hair and support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month\u2019s subscription. Plus, free shipping on every order. This is their best offer anywhere and it is only available to US customers for a limited time.\xa0

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Macy\u2019s

Need a little help editing down your must-buy list for fall? Pair up with a Macy\u2019s Personal Stylist to help you put your look together, either in store or from the comfort of your home. Head over to macys.com/personalstylist to book your FREE appointment today.\xa0

Zocdoc
Go to Zocdoc.com/BREAKING and download the Zocdoc app for FREE. Then start your search for a top-rated doctor today. Many are available within 24 hours.\xa0

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

Produced by Dear Media Studio

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