Is This $265 Self-Healing Face Cream Really The GOAT? An Augustinus Bader Explainer

Published: April 21, 2021, 7 a.m.

Augustinus Bader\u2019s pricey \u201cThe Cream\u201d is only three years old, so why is it already outpacing industry legends like La Mer and Est\xe9e Lauder\u2019s Advanced Night Repair? Earlier this year, WWD\u2019s Beauty Inc. voted the iconic blue bottle in the #1 spot on its list of the 100 Greatest Skincare Products Of All Time,\u201d as voted by 300 industry insiders. Celebrities are hooked, and sales of the $265 anti-aging moisturizer jumped from $20 million to $70 million in 2020 \u2013\xa0pandemic be damned!\xa0

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Today, co-founders Augustinus Bader and biotech investor Charles Rosier explain the science behind the \u201cself-healing\u201d cream, inspired by the German stem cell scientist\u2019s miraculous wound-healing hydrogel he developed that when applied topically to severe burn victims, eliminated the need for invasive skin grafts and surgeries \u2013\xa0with astonishingly superior results. We\u2019ll find out how this stem cell cream is radically different than any of the other \u201cstem cell\u201d creams lining store shelves; why they recently upgraded the hero formula, and (scoop alert!) what high-tech products you can expect next.

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