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In 2020, Hyram Yarbro earned upwards of 6 million TikTok followers in just four months. His brutally honest brand reviews, skin transformation reaction videos and budget skincare recommendations earned him the title of \u201cThe Gen-Z Whisperer\u201d by The New York Times. Two years later, and Skincare By Hyram is back to chat about the lessons he\u2019s learned as he\u2019s shifted from content creator to brand founder \u2013\xa0and where the beauty influencer economy is going next.

In today\u2019s episode you\u2019ll find out:

• How he reflects on those \u201cbrutally honest product reviews\u201d now.

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• What he\u2019d do differently if he were to go back and recreate his skincare line today.

• Whether some viral TikTok product recommendations are legit \u2013 or paid for.

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• His real thoughts on \u201cjelly skin.\u201d
• What is \u201cvabbing\u201d? The fragrance trend you\u2019ll wish you never heard of.
• Which budget skincare brand he believes will pop off just in time for back-to-school (hint: we never heard of it.)
• The skincare serum that he and Hailey Bieber bonded over.\xa0
• The #1 practice he\u2019s adopted to help survive burnout.
• Where the future of social media is going \u2013\xa0beyond TikTok.

Plus, tune into Hyram\u2019s podcast Justaposition, *tomorrow*, where we\u2019ll be the featured guests! We get candid about what it\u2019s like to work on our own podcast versus our Devil Wears Prada days working at fashion magazines, how we deal with negative reviews along with our latest favorite beauty products that may or may not include a foot foam for unsightly heel cracks (did we mention we\u2019re getting real real?!) Don\u2019t forget to follow, rate and review both shows!!

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Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.\xa0

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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When you support our sponsors, you support the creation of Breaking Beauty Podcast!\xa0

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

Produced by Dear Media Studio

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