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If you\u2019ve ever wondered who\u2019s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf - the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what\u2019s in your cart \u2013\xa0even if you don\u2019t know it yet. She of Farrah-Fawcett locks is the Swedish entrepreneur that\u2019s earned a devoted fan base who follow \u2013 and purchase \u2013 her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap.\xa0

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Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone. Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next\u2026?!

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What You\u2019ll Discover In The Episode:

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• Why Matilda won\u2019t support certain fashion houses, and the ethics behind her own fashion brand
• How Djerf Avenue\u2019s new circular re-sell site will work
• The celebrity skincare line, brow gel and hair product she uses to get the signature Matilda Djerf esthetic\n
• Why the influencer can\u2019t get behind most drugstore beauty brands
• What she really thinks about all of those Dyson AirWrap knock-offs!
• What products she thinks are *still* missing from the beauty world
• How Matilda overcame orthorexia, and how she approaches a healthy mindset now
• The self-care habits, workout and books Matilda relies on to stay balanced

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Psst! Join us over on TikTok @breakingbeautypodcast for a fun behind the scenes where Matilda shows us everything in her designer bag!

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Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.\xa0

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!\xa0

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

Produced by Dear Media Studio

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