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It\u2019s official, Breaking Beauty fans can\u2019t get enough of clean beauty (hat-tip to listeners who filled out our survey for that intel!) In today\u2019s episode, we bring you the origin story behind W3ll People \u2014 one of the O.G. all-natural makeup brands founded in Austin, Texas back in 2008. (Psst: Shailene Woodley is a fan!) We sit down with co-founder and makeup artist Shirley Pinkson, who trained under makeup master Fran\xe7ois Nars before setting out to create a green beauty dupe of \u201cThe Multiple\u201d \u2013 and a whole wardrobe of good-for-your-skin cosmetics.

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Find out how Shirley created a dream team with college pals, cosmetic dermatologist Dr Rene\xe9 Snyder and marketing guru James Walker \u2013 and the secret to maintaining a friendship through thick and thin. Then, Jill and Carlene weigh in with their honest review of W3ll People\u2019s award-winning Expressionist Mascara, and give you the scoop on the sister wand launching next month. Plus, find out why W3ll People\u2019s prices have been getting more accessible of late, and big news on which retailer will begin carrying the line by the end of this year.\xa0

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Thank you to our show sponsor, Four Sigmatic.

Four Sigmatic has a special offer for Breaking Beauty listeners. If you head to foursigmatic.com/beauty you can receive 15% off your Four Sigmatic purchase or use discount code BEAUTY at checkout.

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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