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Hands up if you\u2019ve had to get creative to cover up your roots this year?! Without question, most of us have had to stretch between colorist visits. Today, we get the backstory behind the genius hair color-in-a-makeup-pan, earner of seven Allure Best in Beauty Awards and the impetus for about a bazillion knock-offs.\xa0

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Founder Gail Federici goes way back to share her roots in inventing strand-saving products, including the deets on her original brainchild, John Frieda Frizz Ease Serum. She\u2019s also going to take us through the wild ride of selling that company (that may have involved a coin flip!) And finally, Gail tells us what it\u2019s like working with Kim Kardashian\u2019s mane man, Chris Appleton \u2013 he of the \u201cglass hair trend\u201d and arguably the secret weapon behind ColorWow\u2019s trajectory from cult status to mass fandom.

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Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter,\xa0

Join our private Facebook group\u2028\u2028, or give us a call and leave us a voicemail at 1-844-227-0302.\xa0

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For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast!\xa0

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RORY
Rory connects you with a healthcare professional online to see if prescription skincare is right for you. It\u2019s free to chat with the doctor, and your first order is just $5! Go to hellorory.com/BEAUTY to try out Nightly Defense for just $5. *Eligibility requirements and additional terms apply.

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya\u2028

Produced by Dear Media Studio

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