The negative sentiment in tech stocks, caused by rising interest rates, less attractive discounted cash flow models and more tepid forward guidance, is easily measured by public market valuations. And while there\u2019s lots of talk about the impact on private companies, their cash runways and 409A valuations, measuring the performance of non-public companies isn\u2019t as easy. IPOs have dried up and public statements by private companies accentuate the good and hide the bad. Real data, unless you\u2019re an insider, is hard to find.\xa0
In this Breaking Analysis we unlock some of the secrets that non-public, emerging tech companies may or may not be sharing. We do this by introducing you to a capability from ETR that we\u2019ve not previously exposed in Breaking Analysis. It\u2019s called the ETR Emerging Technology Survey and is packed with sentiment and performance data based on surveys of more than 1,000 CIOs & IT buyers covering more than 400 private companies. The survey will highlight metrics on the evaluation, adoption and churn rates for private companies and the mindshare they\u2019re able to capture.\xa0
We\u2019ve invited back our colleague Erik Bradley of ETR to help explain the survey and the data we\u2019re going to cover in this post.