Uber has one of the most amazing business models ever created. The company\u2019s mission is underpinned by technology that helps people go anywhere and get anything. The results have been stunning. In just over a decade, Uber has become a firm with more than $30 billion in annual revenue, an annual bookings run rate of $126B and a market capitalization near $90 billion today.
Moreover, the company\u2019s productivity metrics are 3-5 times greater than what you\u2019d find at a typical technology company when, for example, measured by revenue per employee. In our view, Uber\u2019s technology stack represents the future of enterprise data apps where organizations will essentially create real time digital twins of their businesses and in doing so, deliver enormous customer value.\xa0
In this Breaking Analysis, we introduce you to one of the architects behind Uber\u2019s groundbreaking fulfillment platform. We\u2019ll explore their objectives, the challenges they had to overcome, how Uber has done it and why we believe their platform is a harbinger for the future.\xa0
Uber\u2019s fulfillment platform technical blog:\xa0
https://www.uber.com/blog/fulfillment-platform-rearchitecture/
Using Google Cloud Spanner to support Uber\u2019s data management mission:
https://www.uber.com/blog/building-ubers-fulfillment-platform/
Google Cloud Spanner technical paper:
https://static.googleusercontent.com/media/research.google.com/en//archive/spanner-osdi2012.pdf