Usable, INFLUENTIAL Content: We Can Have It All

Published: April 15, 2009, noon

You wrote some web content. You followed the usability guidelines; it\u2019s findable, scannable, relevant, and readable. But it\u2019s dry. It\u2019s cold. It doesn\u2019t win your users over. Turns out that what\u2019s missing is a big something\u2014influence.