Code blue: How service design can revolutionize patient care in hospitals

Published: June 8, 2008, 2 a.m.

In this presentation, Aaron Martlage explores techniques for leveraging the varied skill sets of those in the UX design field to provide service design in a complex environment. Aaron argues that experts must balance the social dynamics between different personas; capture and sift vast amounts of data in an attempt to distill pertinent information; and visualize their findings with precision to ensure that the experience is improved.