Published: July 29, 2024, 4:18 a.m.
Summary
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Join us for a conversation between Kelli Hayes Smith and Justin Hinkle as they dive into the essential role of a website for travel professionals.
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Discover why a polished online presence is non-negotiable and how a compelling homepage can captivate potential clients.
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Learn about the power of a Google Business Page in establishing credibility and legitimacy. We explore the incredible benefits of websites in boosting SEO, driving content marketing, and generating leads.
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Plus, find out why a mobile-friendly, responsive website is key to a seamless user experience. Our discussion wraps up with invaluable insights on tracking website metrics and leveraging data to enhance your online effectiveness.
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Takeaways
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\n - Professional Online Presence: Establishing a website is crucial for travel professionals to attract and connect with potential clients.
\n - Persuasive Homepage: Your homepage should showcase your expertise, solve client problems, and motivate visitors to book consultations.
\n - Google Business Page: This tool validates your business, providing reviews and essential information to boost client trust.
\n - SEO & Lead Generation: Websites enhance your SEO efforts, fuel content marketing, and generate valuable leads.
\n - Mobile-Friendly Design: Ensure your website is responsive and offers a flawless user experience, especially on mobile devices.
\n - Website Metrics: Tracking and analyzing data is vital to gauge your website's effectiveness and identify areas for improvement.\n
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Chapters
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\n - 00:00 - Introduction and Background
\n - 04:07 - The Necessity of a Website for Travel Professionals
\n - 08:19 - Creating a Persuasive Homepage
\n - 11:36 - The Role of a Google Business Page
\n - 19:19 - The Significance of Mobile-Friendly Websites
\n - 26:09 - Websites for Education, Content Marketing, and Lead Generation
\n - 35:00 - Tracking Website Metrics and Analyzing Data
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LINKS :
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Wanderlust Campus
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Wanderlust Campus's Instagram
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Wanderlust Campus Facebook Group
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Suitcase Designs \n\n