Advertising Integrated with Blockchain

Published: May 24, 2019, 3:02 a.m.

At the Paris Blockchain Week Summit, Wei Zhou had a quick talk with Fabien Aufrechter, the Head of Havas Blockchain at Havas Group, about the integration of blockchain with advertising, as well as what a leading advertising company like Havas Group can offer large corporates and small startups with crypto ambition.