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When was the last time you updated your website? Despite the popularity and traction of social media sites, having a stand-alone website to promote your work and build your brand is key to connecting with your given audience. In this week\\u2019s podcast, we explore the dynamics of building and maintaining a professional caliber website with insights from both sides of the coin.\\xa0

We start by chatting with website designer Alex Vita, who shares pet peeves as well as the best practices he\\u2019s honed over more than 13 years of work with photo industry clients. All will benefit from Alex\\u2019s insights on building a client-focused website as a way to build trust. After a break we get the artist\\u2019s perspective from the illustrious photographer, environmental activist, and creative whirlwind Benjamin Von Wong, who also happens to be one of Alex\\u2019s clients. Listen in as Ben and Alex discuss his web strategy and take a deep dive into the challenges of staying relevant and getting noticed in an oversaturated creative climate. We also dip into thoughts about how the evolution of AI is likely to change the future of the visual world, to make photographs the starting point for a conversation rather than its final purpose.

Guests:\\xa0Alex Vita and Benjamin Von Wong

Top shot \\xa9 Benjamin Von Wong

For more information on our guests and the gear they use, click here.

Episode Timeline

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3:55: What role do stand-alone photography websites play in a world of viral social media sites?

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12:16: Alex\\u2019s pet peeves in photography websites. Two general categories: poor content and poor user experience.

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20:55: Bounce rates, Google analytics reports, and how to determine the success of your website.

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26:17: What are the most important considerations for good SEO and how have best practices for SEO changed over time?

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31:59: Alex\\u2019s recommendations for image size and compression for fast performance and readability on a wide range of devices\\u2014from mobile to retina screens.

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35:55: Episode break

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36:56: The varied roles that Ben Von Wong\\u2019s websites and web presence play in communicating his environmental message.

41:40: How Ben\\u2019s various microsites and social media presence helps with virality in marketing his work.

47:25: Ben\\u2019s position as an environmentalist in a world full of advertising and boosted content\\u2014Ethics and principals come first.

52:30: How the evolution of AI and integration with Chat GPT is about to change the future of the visual world.

1:02:33: Ben\\u2019s recommendations for what to look for when seeking to work with a web designer.

Guest Bios:

Alex Vita is a professional website designer, specialized in crafting sites for photographers and photo agencies. Working from his home base in Bucharest, Romania, Alex\\u2019s super-power is thinking outside the box to grasp the big picture, helping photographers to structure their web presence by prioritizing maximum impact.

Ben Von Wong is a Canadian artist, photographer, social influencer, and activist, best known for his hyper-realistic style, bridging photography and fantasy. His storytelling targets environmental issues such as ocean plastics, fashion pollution, and electronic waste, fueled by an extensive viral component that has generated more than 100 million views to date.\\xa0\\xa0

Stay Connected:

Alex Vita\\u2019s Website: https://www.foregroundweb.com/

Alex Vita\\u2019s Facebook: https://www.facebook.com/foregroundweb

Alex Vita\\u2019s Instagram: https://www.instagram.com/foregroundweb/

Alex Vita\\u2019s Twitter: https://twitter.com/foregroundweb

Alex Vita\\u2019s YouTube: https://www.youtube.com/@foregroundweb

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Benjamin Von Wong\\u2019s Website: https://www.vonwong.com

Benjamin Von Wong\\u2019s Blog: https://blog.vonwong.com

Benjamin Von Wong\\u2019s Case Studies: https://unforgettablelabs.com

Benjamin Von Wong\\u2019s Facebook: https://www.facebook.com/thevonwong

Benjamin Von Wong\\u2019s Instagram: https://www.instagram.com/vonwong

Benjamin Von Wong\\u2019s Twitter: https://twitter.com/thevonwong

Alex Vita\\u2019s YouTube: https://www.youtube.com/c/Vonwong%20