BROADCASTS.com

This episode is about the friction we face as innovators. Jeff is joined by David Schonthal,\xa0Clinical Professor of Innovation & Entrepreneurship at Northwestern\xa0University's Kellogg School of Management,\xa0and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas.\xa0Jeff and David discuss the headwinds that stand in the way of innovation; the four frictions that, unless overcome, will prevent new ideas from succeeding. We\u2019re hard-wired as humans to focus on new product features and functions. While important, Jeff and David had a rich conversation about the inevitable friction and resistance that innovators inevitably face when designing and bringing new ideas to market. We all face friction; David offers a creative roadmap to get past it.