Podcasts Other Better Innovation Season 5, Ep. 12- Jim McKelvey and His Groundbreaking Innovation Stack

Season 5, Ep. 12- Jim McKelvey and His Groundbreaking Innovation Stack

Published: Sept. 16, 2022, 5:28 p.m.

Jeff speaks to serial entrepreneur and tech legend Jim McKelvey about entrepreneurship, his founding of \u2018Square,\u2019 and his fascinating new take on innovation that emerged from that experience. Jim shares this innovation theory in his book: \u201cInnovation Stack: Building an Unbeatable Business One Crazy Idea at a time.\u201d Jeff and Jim also talked about his new start up \u201cInvisibly,\u201d Jim\u2019s loyalty to St Louis, and what it\u2019s like to work with Jack Dorsey.\xa0A long-time entrepreneur, Jim explains how he built his first software company out of the proceeds of his glass-blowing business.

Jim\u2019s Square story will have you on the edge of your seat! Square wasn\u2019t just a single innovation, but instead a creative new \u2018Innovation Stack\u2019 comprised of 14 interlocking and interdependent breakthroughs. Jim touches on the importance of an emotional connection with a product and why it can make sense to spend $1 on the product and $2 on the box. Enjoy a discussion with one of the innovation legends of our time!