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\u201cWhat ever happened to Tucker and his book?\u201d In this episode, Jeff is rejoined by the show\u2019s second-ever guest, Tucker Marion, along with his writing collaborator, Sebastian Fixson, to discuss their book and its impact on business-led transformation.

The Innovation Navigator looks at a world filled with disruptors and the disrupted, where the digitization of innovation and a culture of collaboration has seen the landscape explode with new ideas. While that inspires organizations to act faster than ever, the question remains\u2014how do you put your best innovation foot forward? In this book, Tucker and Sebastian explore their four archetypes of innovation and how companies are applying this theory to cultivate the ideas that will transform businesses.\xa0

Join us for a very special look inside the minds of two of academia\u2019s brightest business innovation minds.

Have a question for Jeff? Find him on Twitter @JeffreySaviano

Follow Tucker Marion for his latest insights:
https://www.linkedin.com/in/tucker-marion-0b1273/

Follow Sebastian Fixson for his latest insights: https://www.linkedin.com/in/fixson/