Jack Hamilton is a 6th generational farmer with a twist. After the family farm faced financial difficulties, the Hamilton Family took the potato industry by surprise and founded Mash Direct.
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What started as a mash-potato delivery service via van has grown into one of Northern Ireland\u2019s most well-loved companies and one that sells a pack of vegetables every second.
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Mash Direct may be a family run business from Comber, but they move and act like a disruptive tech startup, utilise the digital age to talk about and celebrate their favourite thing: good local food.
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We caught up with Jack to talk all things potatoes, what the future of food will look like and even danced around the topic of food porn\u2026
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All this and more in today\u2019s episode. Check it out!
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To see a 'treasure trove' of all things related to Jack (including a photo) please visit https://bestofbelfast.org/stories/jack-hamilton-mash-direct
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Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland.
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To find out more, or join 'The Producers Club' please visit https://bestofbelfast.org/
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Cheers!
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\u2014 Matt\xa0