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Shines Seafood are a family business based in Killybegs, Co.Donegal that sell Ireland\u2019s only Irish Tuna, Irish Sardines & Mackerel to both the retail & food services sectors. \xa0 It\u2019s is their aim to make the best quality Irish Seafood in the world more affordable and available to the nation. Having been involved in the fishing industry for a combined 50 years they are passionate about the consumption of seafood and the overall sustainability of the industry. \xa0 In today\u2019s episode, we caught up with John while he was up in Belfast receiving an award to chat about:

• Why we eat fish on Fridays
• The difference between wild and farmed fish
• Some of the controversy around sustainability and fishing
• Common fish myths (mercury poisoning, extinction, preservation process)
• How \u201csardines\u201d don\u2019t actually exist
• Why eating local fish makes such a big difference to us and the communities who supply them
• The Omega 3 content of his fish\xa0
• And the \u2018true cost\u2019 of a 17p can of tuna\xa0