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Published: Aug. 24, 2020, 4 a.m.

Andi Jarvis is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Bangor and Liverpool.

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Originally from Bradford, Andi has worked with local and global brands to take the "guesswork" out of marketing and implement cost-effective campaigns that work. \xa0 \xa0 He's also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing. \xa0 \xa0 In today's episode we chat about:

• Why soda bread isn't all it's cracked up to be (shock)
• What it was like moving to Northern Ireland as a young, short-haired athletic-looking black man with an English accent in the 90s (!)
• How marketing principles can help us think about and address issues like sectarianism and racism
• And the greatest challenges/successes he's experienced along the way

I found this unedited, deep-dive conversation with Andi to be incredibly insightful and I know for a fact you will too.

Enjoy!

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To see a 'treasure trove' of all things related to Andi (including a photo) please visit https://bestofbelfast.org/stories/andi-jarvis-eximo-marketing

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Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland.

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To find out more, or join 'The Producers Club' please visit https://bestofbelfast.org/

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Cheers!

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\u2014 Matt\xa0

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