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In this episode of "Bella In Your Business", Bella spends time with Susie Timm, \xa0President of Knife & Fork Media Group. Susie specializes in comprehensive public relations and marketing strategy in the gourmet food, restaurant and retail industries.\n\nGaining PR for your pet business can be wildly useful during the upcoming holidays, but if you get copies, you can also use it on your website and social media for months to come!\n\nBella and Susie discuss:\n\n \tThe importance of having a marketing and PR plan.\n \tCreating interesting and useful event-based PR that then drive traffic and interest in your business.\n \tHow the \u201csoft sell\u201d approach works best when trying to get to exposure in mass media.\n \tSome great ways to get yourself promoted on mass media.\n \tPositioning yourself as an expert.\n \tHow great content drives traffic to your website.\n\nYou can find more information about Knife & Fork Media Group at KnifeAndForkMedia.com.