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In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that \xa0if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won\u2019t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.\n\nPromote Yourself On Facebook:\nKate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make \xa0sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too \u201csalesy\u201d Bella recommends you check out \u201cGary V\u201d (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it's ok to keep sharing valuable items, but don\u2019t forget the \u201cright hook\u201d!\nBlog About What You Do:\nBella says to blog and talk about what you do. Discuss things like \u201cHow much does dog grooming cost?\u201d, \u201cShould I get my cat groomed?\u201d, \u201cHow do I train my dog?\u201d. \xa0She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it\u2019s not only good for SEO (getting higher placement \xa0in Google results), but also gives you an \u201carsenal\u201d to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don\u2019t forget to reshare things you wrote months and years ago. \xa0Keep sharing it for those who may not have seen it the first time. And revisit them periodically to \u201ctidy\u201d them up and make them more current.\nMake Free Downloads For Your Site:\nKate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn\u2019t always have to be about the services you offer, just things that are useful to your customers.\nCreate and use "Bark Cards"\nWhen you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor's house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say \u201cBARK, BARK, BARK, BARK, BARK\u201d. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. \u201cI think I heard a small dog and they were saying \u2018Come groom me! Come groom me!\u2019. \xa0I was in the neighborhood and if you call me for more information I would like to offer you\u2026.\u201d Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.\n\n\xa0\n\n\nEmail Marketing:\nKate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer. \xa0Bella suggests it could be a \u201cdrip campaign\u201d where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter. \xa0Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.\n\n\nTalk To Vets