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For the final episode of our series about how a book gets made, we\u2019re talking all things marketing and publicity with Cristina Arreola, the senior marketing manager at Sourcebooks Landmark, and Ashley Winstead, the author of In My Dreams I Hold A Knife, Fool Me Once, and the forthcoming The Last Housewife.\xa0

Cristina and Ashley answer our questions about at what point marketing gets involved in the publishing process, how publishers decide how much marketing support a book gets, what the author is responsible for when it comes to marketing and publicity, and how much input authors get on book covers. We also discuss the different marketing playbooks for an author's first book vs their following books, the importance of pre-orders, and the impact of book clubs and social media buzz.\xa0\xa0

Find Cristina at @sourcebooks and @tinamariposa on Instagram.

Find Ashley at @ashleywinsteadbooks on Instagram.

Obsessions\xa0

Becca - The Bear on Hulu

Olivia - her niece\u2019s obsession with dinosaurs

What we read this week!

Becca - Portrait of A Thief by Grace D. Li

Olivia - Every Summer After by Carley Fortune and Notes on an Execution by Danya Kukafka

This Month\u2019s Book Club Pick: You Made A Fool Of Death With Your Beauty by Akwaeke Emezi\xa0

Sponsors:

Better Help - get 10% off your first month at BetterHelp.com/badonpaper

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Follow us on Instagram @badonpaperpodcast. Follow Olivia on Instagram @oliviamuenter and Becca @beccamfreeman.