BROADCASTS.com

Edison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators. \n\n\n\nIn this episode of Audience, we\u2019re recapping the most relevant consumption data for podcasters and how to take advantage of what\u2019s to come. The podcasting industry is still in its infancy with plenty of room to grow. For those currently producing a show or deciding when to get started, use these podcast statistics to position yourself for success.\n\n\n\n\n\n\n\nIf you\u2019re starting a new podcast or running into unforeseen issues with remote production setups, drop your questions in the comments here or tweet us @CastosHQ. We\u2019ll answer all of your questions on the next episode of Audience.\n\n\n\n\n\n\n\nPodcast Statistics From The Infinite Dial March 2020 Survey\n\n\n\nEdison Research and Triton Digital surveyed 1,500 randomly sampled people from the United States. The questions focused on a person\u2019s digital media consumption habits and awareness of media brands. The following results are an opportunity for podcasters to take stock of their show and strategize how to increase their listenership.\n\n\n\nBut before jumping into the most recent statistics, we\u2019ll start with the elephant in the room. Amid Covid-19, our routines and habits have changed dramatically. In the short term this means downloads may decrease across multiple podcast genres. While news and talk show are being prioritized now, these audio trends will predict our consumption behaviors when we\u2019re back to the new normal.\n\n\n\nPeople are consuming more news and talk content during the Covid-19 pandemic in 2020.\n\n\n\nThe following data highlights the digital media and audio habits of Americans as of March 2020. Separated into smart speaker, social media, and online audio categories, these trends are shaping our current landscape. All reference data can be found inside The Infinite Dial March 2020 presentation. \n\n\n\nSmart speakers\n\n\n\n27% of Amer