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On this week\u2019s Audience episode, Craig sits down with Jay Acunzo from Marketing Showrunners. The two founders and podcasters dig into why defining and sticking to a point of view is the key to building an engaged audience.\n\n\n\nThe episode touches upon why it\u2019s OK to have a podcast that doesn\u2019t speak to some people. And how to differentiate their negative feedback from the reviews that will help you succeed. Jay clues us into his team\u2019s mantra and how it continues to serve as their guiding light to produce a better podcast.\n\n\n\nListen now to figure out why Jay asks himself if he\u2019s teaching chess or checkers, and how to adopt his growth mindset for your show. \n\n\n\n\n\n\n\nBroader Isn\u2019t Always Better\n\n\n\nHot on everyone\u2019s mind, especially for our Audience listeners, is growth. Almost ad nauseam, we always find ourselves back at the foundation of building a listenership: who is the target audience?\n\n\n\nThroughout the episode, we found Jay shares our thought process. He believes the age of the \u201cgeneralist\u201d is over. Marketers and podcasters shouldn\u2019t try to be a carbon copy of their competitors and aggressively follow the latest trends to grow.\n\n\n\nYour podcast doesn\u2019t have to appeal to the mass market. And Jay argues that brands who try to broaden their target audience will ultimately dilute their message and slow their growth. Instead, it all comes back to the niche listeners.\n\n\n\nFirst identify who you show is for, and more importantly, who your show isn\u2019t for. Then go deeper and deeper into figuring out how to better serve those specific people rather than following the latest trend. Naturally, your podcast will continue to innovate and be more engaging to the people who share your point of view.\n\n\n\nFor many podcasters, turning off potential listeners with a strong, decisive perspective feels counter-intuitive to growth. But Jay reminds us this is actually the foundation to building an audience.\n\n\n\n\n\n\n\nDon\u2019t Be Afraid Of Your Point Of View\n\n\n\nIf you continually articulate your beliefs clearly and loudly, your point of view gives people a way of saying your show is absolutely for them. You give their struggles and thoughts a voice that didn\u2019t exist beforehand. Not shying away from your pathos builds loyal and engaged listeners who will routinely tune in. \n\n\n\nA podcast\u2019s point of view becomes a \u201ctrust accelerant\u201d, creating visceral reactions that build communities and allows the show to generate a bigger impact. \n\n\n\nBut holding a firm stance will alienate some people.\n\n\n\nThis alienation can be scary but remember: if someone says something negative about your podcast, ask yourself if the commenter\u2019s point of view aligns with your own. If you share the same mindset, then it\u2019s a useful exercise to figure out how you\u2019re underserving them. But if they aren\u2019t part of your target audience, reset the thought process to remind yourself that their needs aren\u2019t the ones you\u2019re trying to satisfy. It\u2019s OK for your podcast to not be for the checker players. \n\n\n\n\n\n\n\nResources Mentioned In This Episode\n\n\n\nJay Acunzo Marketing Showrunners3 Clips Podcast Marketing Showrunners on