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Audience was born to be an unfiltered, raw look at one brand\u2019s quest to test the most popular podcast growth strategies. To stay true to our word, we\u2019re looking back at our results to date and detailing what lies ahead.\nIn the 10th episode, Early Results And Our Growth Strategy Looking Ahead, we\u2019re diving into the important growth numbers to see how we\u2019ve done.\nGrowing a podcast takes diligence, strategic thinking, and an eagerness to keep at it. We\u2019re currently not hitting our goal of at least 1,000 listens per episode but with these strategies, we hope to get there soon.\n\xa0\nAudience\u2019s Podcast Format And Workflow\nIn terms of the content mix, we\u2019ve focused the format on monologues instead of interviews to start. This was because we wanted to cover a lot of technical and practical advice about podcasting. Our host, Craig, has years worth of podcasting experience to draw upon and we felt he was the perfect voice to get our listeners up to speed on podcasting basics.\nWe also wanted to get into the groove of our show\u2019s workflow and figure out how to fit this project into the overall work we\u2019re doing at Castos. Audience is one part of our content strategy, so we needed to find the balance of producing the show alongside our larger projects. At episode ten, our workflow looks like this:\n\nAt the start of the month, plan the topics of the upcoming four episodes\nOutline each episode\u2019s script on the Monday the week of the episode\u2019s release\nRecord the episode on Tuesday and edit on Wednesday\nWrite a blog post, show notes, and email blast on Wednesday after the episode is finalized. Generate a transcript of the episode using Castos\u2019 automatic transcription feature.\nPublish the blog post, send the email, and promote the episode across social media on Thursday when the episode goes live\n\nWe\u2019re operating on a short timeline each week to allow for potential pivots if a more engaging content topic pops up unexpectedly. Outlining, recording, and editing an episode within one week may not work for most hosts but we\u2019re getting our process down to a science. For hosts who are just starting out, we can\u2019t stress enough how important it is to figure out your most efficient workflow from the start. This will help you create new episodes consistently and keep you from podfading.\nBut now with nine episodes under our belt and the basics covered, we\u2019re ready to transition more into the interview format. Future episodes promise to feature interviews with subject matter experts in key areas of podcasting.\nThese expert interviews should prove to be \u201creally good radio\u201d, and we hope you enjoy them too.\n\xa0\nAudience\u2019s Analytics To Date\nHere is where Audience differentiates itself from many of the other podcasts about podcasting. We\u2019re transparently laying out our stats, including our successes and missteps.\nAt the start, our goal was to generate 1,000 listens per episode. We started out on the right foot but we have some major room for improvement to get th