Drive more podcast traffic through livestreaming

Published: Jan. 14, 2021, 7:40 a.m.

Today on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he\u2019s able to highlight brands that produce high quality content as well as broadcasters. He is one of the most noteworthy names and experts in live-streaming because of his passion, expertise, and because he\u2019s so prolific.\xa0\nIn this episode, Matt and Ross talk about what he has learned about broadcasting through the different formats he has used in his life. Ross goes over some lessons he learned and would like to pass along to new podcasters and live-streamers including tips on equipment, what to prepare before your first broadcast, and how to appear in-control during a livestream.\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\u2019re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much!\xa0\nToday you\u2019ll learn about:\n\nThe brand of (Ross) Brand and his history in radio\nThe purpose of podcasting and where video fits in with that\nHow COVID has changed the medium and community\nTips for first time podcasters and livestreamers\nThe importance of resetting during a livestream\nHaving control during a livestream\n\nHow to appear in-control\nWhy this is so important\nControlling introductions during roundtable discussions\nVisual cues during a livestream\n\u201cWhat\u2019s in it for the audience?\u201d\n\nTiming for livestreams: algorithms versus your schedule\nBalancing energy to avoid burnout\nLanding page or link tree for your work\n\nResources/Links:\nNew courses on Castos Academy: https://academy.castos.com/\xa0\nStreamyard: https://streamyard.com/