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Today on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it\u2019s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it\u2019s like to have a weekly podcast for ten years. They also talk about podcasting trends in terms of marketing, topics, and the future outlook of the industry.\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\u2019re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much!\xa0\nToday you\u2019ll learn about:\n\nThe Shoptalk Show, Chris\u2019 podcast about web design\n\nHow it was born from Tech-TV and CarTalk on NPR (RIP)\n\nThe importance of consistency and dedication with a podcast\nHow Chris organizes his web content on different platforms\nThe cavalier relationship podcasters have with stats\n\nOptimizing versus creating good content\nBurnout\n\nEnergy levels for online content\n\nAvoiding the online hive of anger\n\nThe staying power of the industry\n\nAudio versus video versus both\n\nAdvertising and marketing trends\n\nAffiliate links or no affiliate links?\nWebsite conversion\n\nWhat The Shoptalk Show (and podcasting in general) looks like in 2021\nThe Codepen Podcast\nPodcasts are an evolution\n\nResources/Links:\nThe Shoptalk Show: https://shoptalkshow.com/\nChris Coyier website: https://chriscoyier.net/\xa0\nCSS-Tricks: