Hosts\nDavid Fearne @davidfearne Arrow Global Practice Leader - Data Intelligence \nChris Parsons @chrisparsonsdev IBM UKI Lead machine learning engineer\n\nThis podcast is introducing an Arrow partner to why big data is better and therefore why they should fundamentally invest in doing big data \nPoints covered:\nDoes having more data help you create a more rounded and robust answer\nWhats the opportunity for the channel \nWhat kinds of outcomes does more data help answers \nExamples \nIBM\u2019s USP\u2019s to using large quantities of data