In June 1968, a 33-year-old Elvis Presley started work on an NBC TV special that ended up re-invigorating his fading career. Never a fan of TV, the musician turned movie star was reluctant about doing a TV special but young maverick director, Steve Binder, convinced him that if it worked, it would open new doors and give his career a much-needed boost. The Elvis ’68 Comeback special aired on December 3rd 1968, and is now one of the most iconic musical television programs of all time -giving the King what he needed most- another shot at a musical stardom. Binder conceived, directed, and produced the TV special which TV Guide subsequently called “the second greatest musical moment in television history next to the Beatles' debut on the Ed Sullivan Show.”
Binder’s Elvis ’68 Comeback is a behind the scenes look at the making of this memorable TV special with exclusive insider content that gives fans even more insight into the performance that many see as a high point in the King of Rock’s reign of American music. The book also features a foreword by Oscar-nominated film director Baz Luhrmann, whose highly anticipated new feature film about Elvis is scheduled for release on June 24, 2022.